The demand for adult diapers broke out, how do suppliers seize opportunities?
In addition to being used for special occasions, adult diapers are mostly used for incontinent people.
Studies have shown that the current market for aged care products in China is expanding. By 2050, the market size of China’s elderly products is expected to reach 10 billion yuan. The reason for this growing trend is that the number of elderly people is growing. By the end of 2018, the number of elderly people over the age of 60 in China has reached 249 million. It is expected to exceed 300 million in 2025 and reach 438 million in 2050.
According to data surveys, the number of elderly people in China who need long-term care at the age of 65 or older is 37.5 million, and about 2 million people are paralyzed under 65 years of age. Added with other incontinent patients, it is conservatively estimated that the total number of disabled elderly people who need to use adult incontinence products is nearly 40 million.
The arrival of an aging society has brought a market to the elderly products. Of course, in addition to the elderly, middle-aged people are becoming the main force of adult diapers. Mild urinary incontinence only occurs in coughing, sneezing, and heavy lifting; Moderate urinary incontinence occurs when walking, standing, and mild force overflow; Urinary incontinence occurs in the vertical or lying position. More than 90% of people are more or less urinary incontinence, but only to varying degrees.
There are many brands of diapers
The adult diaper market is somewhat similar to the baby diaper. The early supply is small and the demand is high. Various brands and quality diapers have emerged. In the later stage of development, there are many brands. People began to pay attention to the quality of diapers. At present, adult diapers are in the early stages of development;
From the perspective of the sales channels of adult diapers, there are currently three main sales channels: 1. Aged institutions; 2. Hospitals; 3. E-commerce platform. In addition to the relatively large domestic e-commerce platforms such as Tmall, Jingdong, Suning and foreign cross-border platforms, some maternal and child e-commerce companies such as Beibei are also selling adult diapers.
How should adult diaper suppliers seize opportunities?
1. Establish a professional research team to develop high quality and competitive adult diaper products;
2. Pay attention to the quality of diapers and build a first-class brand;
3. Focus on the use of buyers and provide professional services;